Ferry and cruise operators together make up the sea transportation sector. According to Interferry, the global ferry industry transports at least 2.1B passengers per year. To put that into perspective, the global airline industry served 4 billion passengers in 2017, according to IATA. Cruise operators serve 27.2 million passengers per year, an increase of nearly 10 million passengers over the last decade, with expenditures generating $126 billion in total output worldwide.
For both ferry and cruise operators, there is tremendous opportunity to make sea transportation a more seamless, mobile journey in which passengers can search, plan, and pay for their trip, easily and quickly. With the right mobile solutions, sea transportation operators can discover new sources of revenue, earn greater market share and provide comprehensive travel services for a growing population.
In an increasingly mobile world, passengers look to their smartphones for essential travel information – ferry schedules, cruise packages, boarding passes, port information – and they expect to conduct all transactions on mobile device (not tethered to a laptop).
Globally, digital travel will become a $855B market by 2021.
How can ferry and cruise operators capture more of that market?
For more than a decade, CellPoint Mobile has provided comprehensive mobile commerce and payment solutions for travel and transportation industries, including rail, air, ground and sea. CellPoint Mobile makes it easy for ferry and cruise operators to deploy a variety of mobile solutions – including ticketing, validation, and campaign management – quickly and cost-effectively.
Mobile is the direct channel to passengers before, during and after their trips. They want to handle all travel-related transactions directly from their smartphones: search, booking, payment, ancillary and third-party purchases, social media interaction and engagement with mobile promotions and offers. Because sea travel is such a unique market – ferries are key to intermodal transportation, for example, while cruise is a luxury market – operators can add significant ancillary revenue with mobile solutions that make travel easier throughout the customer journey.
Whether customers are commuting across the river or cruising around the world, there is ample opportunity for ferry and cruise operators to capture higher mobile revenues on every transaction.
With the growing importance of intermodal transportation, especially for passengers embarking on or disembarking from a ferry or cruise, travel planning needs to be more convenient, secure and seamless. Mobile solutions provide the architecture needed to create the ideal customer experience across all modes of transportation.
CellPoint Mobile’s solutions are built specifically for the mobile environment and designed to serve the unique payment, booking and communication needs of the sea transportation sector.
With CellPoint Mobile’s mobile booking, ticketing and payment solutions in place, sea transportation operators can: