Mobile Commerce for Sea Transportation

Mobile Commerce for Sea Transportation

Follow the path to higher revenues: convenient, seamless travel 

Ferry and cruise operators together make up the sea transportation sector. According to Interferry, the global ferry industry transports at least 2.1B passengers per year. To put that into perspective, the global airline industry served 4 billion passengers in 2017, according to IATA. Cruise operators serve 27.2 million passengers per year, an increase of nearly 10 million passengers over the last decade, with expenditures generating $126 billion in total output worldwide.

For both ferry and cruise operators, there is tremendous opportunity to make sea transportation a more seamless, mobile journey in which passengers can search, plan, and pay for their trip, easily and quickly. With the right mobile solutions, sea transportation operators can discover new sources of revenue, earn greater market share and provide comprehensive travel services for a growing population.

In an increasingly mobile world, passengers look to their smartphones for essential travel information – ferry schedules, cruise packages, boarding passes, port information – and they expect to conduct all transactions on mobile device (not tethered to a laptop).

Globally, digital travel will become a $855B market by 2021.
How can ferry and cruise operators capture more of that market?

For more than a decade, CellPoint Mobile has provided comprehensive mobile commerce and payment solutions for travel and transportation industries, including rail, air, ground and sea. CellPoint Mobile makes it easy for ferry and cruise operators to deploy a variety of mobile solutions – including ticketing, validation, and campaign management – quickly and cost-effectively.

Mobile Solutions for Ferry & Cruise Operators

Mobile is the direct channel to passengers before, during and after their trips. They want to handle all travel-related transactions directly from their smartphones: search, booking, payment, ancillary and third-party purchases, social media interaction and engagement with mobile promotions and offers. Because sea travel is such a unique market – ferries are key to intermodal transportation, for example, while cruise is a luxury market – operators can add significant ancillary revenue with mobile solutions that make travel easier throughout the customer journey.

Whether customers are commuting across the river or cruising around the world, there is ample opportunity for ferry and cruise operators to capture higher mobile revenues on every transaction.

Mobile-first passengers demand mobile-first solutions

With the growing importance of intermodal transportation, especially for passengers embarking on or disembarking from a ferry or cruise, travel planning needs to be more convenient, secure and seamless. Mobile solutions provide the architecture needed to create the ideal customer experience across all modes of transportation.

CellPoint Mobile’s solutions are built specifically for the mobile environment and designed to serve the unique payment, booking and communication needs of the sea transportation sector.

  • Embed booking, loyalty, campaign management and other capabilities into the mobile channel.
  • Enable plug-and-play access to PSPs, acquirers and multiple payment methods and digital wallets such as Android Pay, Apple Pay, MobilePay, Visa Checkout and more.


With CellPoint Mobile’s mobile booking, ticketing and payment solutions in place, sea transportation operators can:

  • Enable broad, mobile-first travel functionality beyond booking and payments, including seat selection, refunds, push notifications, traffic information and updates, vouchers, invoices, commuter services and more.

  • Increase ticketing and ancillary revenues

  • Reduce reliance on physical ticketing agents and kiosks

  • Decrease need for investment in expensive fare collection infrastructure

  • Improve passenger satisfaction by enabling easy and quick mobile transactions

Learn more about our mobile commerce solutions for the sea transportation sector, including ferry and cruise:

Meet a sea transportation mobile commerce expert in your region.

Take a look at our industry insights and resources.

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