A data-driven communications and campaign management platform for travel merchants

Personalized, contextual marketing strategies, whether driven by location-based services, behavioral targeting, or insights on past purchase behavior, are uniquely beneficial for companies in the travel industry. Airlines, ground transportation, cruise and ferry operators, and hotel and tourism service providers, through the immediate, finite and enclosed nature of the brand interaction with their customers, have the opportunity to enrich engagement at the exact moment that customers are most interested purchasing additional products and services.

Travel and tourism enterprises need a data-driven marketing platform that is capable of precise targeting to deploy relevant contextual promotions that will boost both brand loyalty and revenue.

85% of leisure travelers decide on activities after arriving at their destination 

Vantage, an intelligent, data-driven marketing and campaign management platform built specifically for the travel industry, is designed to optimize customer interactions, communications and promotions.  


For travel merchants with limited ability to execute large and multi-stage campaigns, or who struggle to gain visibility into campaign metrics, need to manage communications nimbly from multiple touchpoints, or lack a multi-channel strategy, Vantage provides a flexible, user-friendly, end-to-end solution to get the most out of promotional campaigns.


Vantage is an integral component of CellPoint Mobile's comprehensive suite of sell side and pay side services, working seamlessly with Voyage (mobile and internet booking engine), Velocity (industry-leading payment platform) and mConsole (back-end reporting and management dashboard) to provide travel merchants with a complete, fully optimized merchandising solution.

How it Works

Configure

Define and configure campaign

Deliver

Promotion engine delivers to booking engine or email

Publish

Promotions appear in merchant app

Consume

Users click on offers and consume them

Report

Administrator views campaign metrics

Increase Revenue with Vantage

Vantage is a marketing, engagement and communications platform that enables travel, passenger transportation and hospitality merchants to connect with their passengers, guests and customers. With Vantage, travel merchants in all verticals can:

Optimize revenue with frequent and high-yield travelers

Increase mobile channel growth, conversion rates, and yield per passenger/guest


Segment customers based on buying patterns and trip persona


Promote a new route or destination to increase sales

Reengage with past travelers

Provide offers and information to first-time customers


Offer differentiated service to returning customers

Amplify brand message to customers

Improve loyalty and brand awareness


Manage capacity based on historical travel patterns

Increase conversion rates based on geo-fencing to optimize purchase likelihood based on where the traveler is in the trip


Integrate marketing strategies across the sell side and pay side of mobile commerce, and within any merchant ecosystem

Discover new revenue opportunities


Boost revenue from ancillary and add-on product and services by up- and cross-selling using various channels and storefronts


Analyze campaign performance with advanced reporting and metrics

Vantage enables travel merchants to create and execute segmented, targeted promotions and campaigns across their entire customer base, and build a robust communications channel with their customers through personalized and context-optimized messaging.

Multiple Channels

  • IOS and Android in-app notifications 
  • Message center inbox for email campaigns
  • SMS-based campaign support
  • Push notifications administered via web console

Smart Campaigns

  • Intelligent segmentation based on customer persona, travel patterns, home country and favorite destinations
  • Broadcast messaging – promote push offers to all users
  • Language-based targeting 
  • Itinerary-based targeting
  • Rich reporting tool that reports on adoption rates, success and consumption metrics

Multiple Products and Services

  • Can sell passenger tickets and seats, ancillary products, and channel partner services
  • Multiple brands can be managed from one console, enabling third party offers pre-, during, and post-trip
  • Single framework that unites the sell side and pay side of travel transactions

Easy Integration

  • Comes pre-integrated to all products within the CellPoint Mobile platform: Voyage (booking), Velocity (payments) and Console (Reporting)
  • Can integrate with a company’s existing CRM and retail systems to create targeted marketing campaigns and promotional offers

Travel merchants need a marketing platform that is easy to use, built for the mobile environment and can build a communication channel with customers – driving new opportunities for loyalty, merchandising and increased revenues.

Learn how Vantage can help your airline, ground transportation provider, or hospitality brand get the right message in front of the right people at the right time.

Let's Talk