A data-driven communications and campaign management platform for travel sales
Personalized, contextual marketing strategies, whether driven by location-based services, behavioral targeting, or insights on past purchase behavior, are uniquely beneficial for companies in the travel industry. Airlines, ground transportation, cruise and ferry operators, and hotel and tourism service providers, through the immediate, finite and enclosed nature of the brand interaction with their customers, have the opportunity to enrich engagement at the exact moment that customers are most interested purchasing additional products and services.
85% of leisure travelers decide on activities after arriving at their destination
Vantage, the leading intelligent engagement platform for the travel industry, helps merchants identify buying patterns and consumer behavior, segment customers based on trip persona, location and other variable combinations, and proactively target customers with promotional campaigns, discounts and offers.
Merchants can run campaigns for products and services to improve loyalty and brand awareness, target customers based on where they are physically in their trip itinerary, drive social media word of mouth, and build a highly communicative relationship with customers. With a rich reporting tool, Vantage provides data-driven insights that feed highly effective, targeted marketing campaigns.
With CellPoint Mobile, travel merchants have a single framework that ties together the sell side and pay side of mobile commerce – to go beyond fare and ticket sales and create new revenue opportunities.
How it Works
Increase Revenue with Vantage
Vantage is a marketing, engagement and communications platform that enables travel merchants to connect with their passengers, guests and customers. With Vantage, travel merchants in all verticals can:
Optimize revenue with frequent and high-yield travelers
Increase mobile channel growth, conversion rates, and yield per passenger/guest
Promote a new route or destination to increase sales
Reengage with past travelers
Provide targeted offers and information to first-time travelers on a route, ship, or ferry to increase revenue and encourage return visits
Offer differentiated service to returning customers
Amplify brand message to customers
Identify buying patterns and consumer behavior
Improve loyalty and brand awareness
Increase conversion rates based on geo-fencing to optimize purchase likelihood based on where the traveler is in the trip
Integrate marketing strategies across the sell side and pay side of mobile commerce
Discover new revenue opportunities
Boost revenue from ancillary and add-on product and services by leveraging a robust marketing platform
Vantage enables travel merchants to create and execute segmented, targeted promotions and campaigns across their entire customer base, and build a robust communications channel with their customers through personalized and context-optimized messaging.
Multiple Products and Services
Travel merchants need a marketing platform that is easy to use, built for the mobile environment and can build a communication channel with customers – driving new opportunities for loyalty, merchandising and increased revenues.