Personalized, contextual marketing strategies, whether driven by location-based services, behavioral targeting, or insights on past purchase behavior, are uniquely beneficial for companies in the travel industry. Airlines, ground transportation, cruise and ferry operators, and hotel and tourism service providers, through the immediate, finite and enclosed nature of the brand interaction with their customers, have the opportunity to enrich engagement at the exact moment that customers are most interested purchasing additional products and services.
85% of leisure travelers decide on activities after arriving at their destination
Vantage, an intelligent, data-driven marketing and campaign management platform built specifically for the travel industry, is designed to optimize customer interactions, communications and promotions.
For travel merchants with limited ability to execute large and multi-stage campaigns, or who struggle to gain visibility into campaign metrics, need to manage communications nimbly from multiple touchpoints, or lack a multi-channel strategy, Vantage provides a flexible, user-friendly, end-to-end solution to get the most out of promotional campaigns.
Vantage is an integral component of CellPoint Mobile's comprehensive suite of sell side and pay side services, working seamlessly with Voyage (mobile and internet booking engine), Velocity (industry-leading payment platform) and mConsole (back-end reporting and management dashboard) to provide travel merchants with a complete, fully optimized merchandising solution.
How it Works
Increase Revenue with Vantage
Vantage is a marketing, engagement and communications platform that enables travel, passenger transportation and hospitality merchants to connect with their passengers, guests and customers. With Vantage, travel merchants in all verticals can:
Optimize revenue with frequent and high-yield travelers
Increase mobile channel growth, conversion rates, and yield per passenger/guest
Segment customers based on buying patterns and trip persona
Promote a new route or destination to increase sales
Reengage with past travelers
Provide offers and information to first-time customers
Offer differentiated service to returning customers
Amplify brand message to customers
Improve loyalty and brand awareness
Manage capacity based on historical travel patterns
Increase conversion rates based on geo-fencing to optimize purchase likelihood based on where the traveler is in the trip
Integrate marketing strategies across the sell side and pay side of mobile commerce, and within any merchant ecosystem
Discover new revenue opportunities
Boost revenue from ancillary and add-on product and services by up- and cross-selling using various channels and storefronts
Analyze campaign performance with advanced reporting and metrics
Vantage enables travel merchants to create and execute segmented, targeted promotions and campaigns across their entire customer base, and build a robust communications channel with their customers through personalized and context-optimized messaging.
Travel merchants need a marketing platform that is easy to use, built for the mobile environment and can build a communication channel with customers – driving new opportunities for loyalty, merchandising and increased revenues.