Frequent flyer and travel loyalty programs typically fall short at the most critical moment in their relationships with today's mobile-enabled travelers: when it's time to redeem hard-earned miles and points directly from their smartphones and digital devices.
"Pay with Miles" is usually missing as an option at the payments page, and even when travelers book on websites, they often have to log in from a separate loyalty program page in order to redeem their miles and rewards for tickets and travel services.
Loyalty can be integrated seamlessly into the mobile journey if the underlying payment solutions support loyalty program miles and points as currencies – as easy for passengers to transact as Android Pay, PayPal or Visa Checkout.
Now that many travel activities are managed entirely on passengers' smartphones and digital devices, loyalty transactions must follow to the mobile channel – seamlessly, quickly and conveniently.
Download this third in a series of mini-reports to learn how airlines and travel rewards programs can embed loyalty directly into the mobile journey at the payment convergence layer.