A look around any terminal today confirms the new mobile environment: As travelers pass through security, navigate the terminal, check flight status, re-charge in the lounge or wait at the gate, they eagerly clutch and gaze into their smartphones and digital devices – their most valued connections as they travel.
But at this moment in time, the end-to-end mobile journey remains defined by the smartphone's potential.
What can airlines do now to embed mobility into each passenger's journey, from the moment of search to post-destination logistics? At what point will passengers finally be able to manage every communication, every interaction and every transaction solely from a mobile device or in the mobile channel?
Download this first in a series of mini-reports about the reality and potential of the fully mobile journey.