Financial Transport Retail Government Energy In a price-driven market, the customer’s experience when interacting with a brand becomes crucial. Given the mobility of customers, one bad experience can very well drive them away, leading to a loss of business. In order to reduce churn, businesses must implement innovative services to enhance customer experience and build loyalty between consumers and brands. The mobile channel is perfectly positioned to improve reservation and information services, ticketing, self-service, and other functions, allowing businesses to optimize costs and provide their customers with flexible access. By combining mobile messaging and browser-based options, reservation systems can be made into true self-service systems, reducing lines and time spent waiting at check-in counters. Additionally, reservations can be automated, offering customers full flexibility. This technology also creates opportunities for upsale based on customer profiles. Businesses can send customized offers directly to their customers’ cell phones, or invite to participation in loyalty programs where customers may redeem points for mobile-delivered coupons. Additional benefits include Smart Client applications that can improve supply chain management by enabling real-time updates from the field. The Mobile Enterprise Framework and associated products offer a powerful solution for integrating the mobile channel into existing infrastructures and extending services to the mobile medium. The framework is designed to leverage IT investments, utilize current management and security systems, and provide the tools for a fast time-to-market implementation of new services. Cellpoint Mobile’s technology can help enhance business processes and create the competitive advantage in building loyal customers.