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| CELLPOINT MOBILE UNVEILS MOBILE ENTERPRISE FRAMEWORK FOR SEAMLESS MOBILE TECH AND LEGACY SYSTEMS INTEGRATION New York, Sept. 16, 2008 --- Signalling rapid company growth and addressing the mobile industry’s changing needs, Cellpoint Mobile today announced the launch of its Mobile Enterprise Framework (MEF), an architectural framework enabling large enterprises to launch mobile services extending their legacy business applications to the mobile environment. “Since 2006, we have seen a tremendous increase in enterprise business and saw the opportunity to broaden our product portfolio to concentrate on assisting global companies leap over limitations set by complicated IT systems,” said Kristian Gjerding, CEO of Cellpoint Mobile. “They need to take full advantage of the vital mobile channel now more than ever.” Mobile Enterprise Framework (MEF): Recognizing large companies’ fragmented and labor-intensive IT environments which can delay and complicate new technology implementation, Cellpoint Mobile set out to create a break-through product to deliver rapid time deployment, flexibility between multiple systems and scalability while maintaining maximum security and reusability. Cellpoint Mobile’s new MEF consists of modules, data repositories, SDKs and APIs which can easily be incorporated into an existing infrastructure architecture enabling companies to mobilize their business quickly and seamlessly. Implementing the MEF makes it possible for businesses to extend their core business applications to the mobile environment and instantly increases communications with their customers, crucial in the business world today. Employing a team of IT veterans and framework architects, the new MEF also provides maximum security based on well-known, established protocols and processes utilizing standard tools. In addition, the individual components are designed to extend mainframe and large open systems environments into the mobile space, enhancing the data management solutions already in place. Additionally, a crucial component of the MEF is Cellpoint Mobile’s mPoint mobile payment system, which enables enterprises to launch a full spectrum of mobile payment instruments. With the MEF’s innovative architecture and components, payment information can be fully integrated into an enterprise’s financial, CRM and Business Intelligence systems. Furthermore, the MEF creates a communication and management layer that enables enterprises to manage the mobile channel within a Multi-Channel Access Gateway (MAG), eliminating the problem of silo systems in a multi-channel environment. The MEF empowers enterprises to mobilize business processes and services in a very fast and efficient manner, utilizing existing security policies, communication protocols and management platforms, to create mobile strategies and solutions that optimize cost, control churn, manage payments and increase sales. “Our expert team of IT veterans figured out a way to bridge the old and the new systems in a very simple framework. In this way, we can truly better serve and even anticipate the needs of our ever growing clients in various industries,” added Gjerding. Over the next months, several international enterprises will launch mobile projects based on Cellpoint Mobile’s MEF. About Cellpoint Mobile: Cellpoint Mobile is one of Europe’s fastest growing providers of infrastructure solutions and services, helping businesses explore opportunities, overcome limitations and take full advantage of the mobile channel. Cellpoint Mobile’s solutions are scalable, secure and enable businesses to extend existing data and applications to mobile devices, reaching customers wherever they are. We also provide a broad array of mobile interaction and payment products that can improve sales, efficiency and communication, while offering significant cost savings. With offices in New York, Miami and Copenhagen, Cellpoint Mobile is positioned to supply access to mobile users globally. Business Contact: Kristian Gjerding, CEO kristian.gjerding@cellpointmobile.com +1 305 206 2336  Top of page |
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