Why mRetail?

When we examine the current landscape of mobile shopping services, we are inundated with solutions which are content heavy, non-optimized and not contextually sensitive. These solutions are developed with a vision of catering one to many – as opposed to one to one.

Retailers are scrambling to finds ways to develop one-to-one relationships with customers through behavioral measurement tactics to better understand shopping behavior, whether in-store or outside the 4-walls. Maintaining targeted and consistent communication with shoppers are key elements in making sure a retailers message is personal and relevant delivering the right content, right offer and through the right outlet.

CPM’s response to this dilemma is the launch of mRetail. mRetail will enable retailers to target customers on demand while enhancing the in-store shopping experience. mRetail integrates directly with a retailers store systems to provide a robust mobile shopping experience which includes connectivity to existing product database, payment processor and loyalty programs to mobile-enable customers in-store. This in turn provides one single access point through a retailers CRM environment as opposed to having to work with multiple silo’d systems by different vendors.

Mobile shopping behaviors are emerging, are you in position for the new consumer journey?

mAssociate

The mAssociate application has been developed to enable customer service and loyalty at every level.

Both store employee’s and customers will have the ability to communicate with one another via their mobile devices at any location in-store creating an environment for retailers to respond more quickly to customer demands and questions.

Increasing Retail Efficiency:

Creating a unified mobility solution that will help customers build new connections between products, individual stores and store associates will be a critical component to learn about and influence customer behavior. mAssociate is CellPoint Mobile’s end-to-end customer engagement tool that is customized providing complete interoperability with each CellPoint Mobile module solutions.
Through mAssociate, retailers may achieve such following benefits:

• Helps retailers manage the customer in-store shopping experience and enables the customers to use their device of choice to freely access product information and initiate conversations in and around the store.
• Increased employee responsiveness reducing costs and creating new revenue-generating opportunities that are meant to streamline store operations
• Through customers mobile device, mAssociate identifies business intelligence to identify the relevant associate/expert who can address the request either direct with the customer at the point of product or via an in-application response
• Leverage data for business decisions based on individual consumer behavior including “special for me offers” to be delivered in real time to customers based on question or product scan

Re-defing the customer experience:

Offers customers a format they control ensuring customers have a more personalized in-store experience

• Improved customer experience with easy access to information, promotions and self-service capabilities.
• Auto-select feature ensures customer questions/comments are routed to proper associates, i.e., if notified associate cannot handle the request, the associate can deny the request that leads to an automated re-route to the next available and qualified associate
• Fully integrated with mRetail product suite enabling total collaboration control between all mRetail modules.

mCommunicate

The mCommunicate module provides simple 2-way SMS/MMS communications for many scenarios.
A simple web interface configures SMS/MMS broadcast messages using your database of mobile numbers. Messages can be sent on a schedule, by region, zip code, area code, or other configurable attributes. In-bound SMS/MMS messages can be analysed for content and packaged into various data formats for delivery to customer service applications, email messages, or even SNMP alerts for triggering business processses within your organization. mCommunicate can operate standalone and managed via its web control panel, or interfaced directly into your application environment.

mCoupon

The mCoupon application enables mobile devices to receive coupons which can be scanned at a point of sale or redeemed online using discount codes. mCoupon supports a variety of coupon related functionality including 1D/2D barcode scan, 1D/2D barcode read, SMS/MMS/email request and delivery.

The mCoupon module enables retailers to create and push scheduled marketing campaigns to mobile users who have opted-in for the service.  Using CPM’s Coupon Creator Dashboard, retail personnel can configure text message, multimedia message, or mobile web delivery of a coupon to registered mobile customers. mCoupon provides retailers with statistics that are reported directly in the dashboard for quick and easy review of the take up rate of any particular campaign message or a group of messages. Coupons can be targeted to specific regions, stores, zip codes, area codes, groups or even individual users based on business rules and/or triggers from an external CRM and marketing environment.

mLocate

The mLocate application enables customers via mobile web or SMS text message to request the location and contact details of the nearest store based upon auto-geolocation, zip code, or street/city/state. mLocate can accept a variety of inputs for store locations beyond a zip code, street name, city, state or no input at all. mLocate will geo-locate based upon a users mobile number and carrier information to return a best guess of the customers location and nearest stores.

mLookup

The mLookup application targets customers where it’s needed the most, in-store where they are likely to buy. mLookup delivers detailed product information based on specific store locations. As customers are browsing the aisles of a retailer they may simply scan a barcode at the product point to get more information on that product. mLookup seamlessly integrates with retailers existing product catalog providing an immediate way to record scanning history as well as buying habits and may use geo-location triggers such as local inventory checks, nearest store with product in stock and ‘find me in-store’ abilities. mLookup is compatible with 2D and 3D barcode scans plus SMS text message requests. mLookup may also integrate with mCoupon to deliver customized deals in real-time, messages and offers based on store-location.

mPay

The mPay application turns customers phone into a digital wallet enabling secure purchases and coupon redemption’s in the palm of customers hands.

mPay can facilitate secure proximity based payments via an on-screen 2D barcode or using their contactless device to action a payment at the point-of-sale.
The mPay application will automatically apply any saved coupons wirelessly as well as save in-store scans, product lookup’s and transactions to a customers profile. If customers are outside a retailers 4-walls, the same technology applies enabling customers to shop, apply coupons and securely pay using their mobile device. mPay will provide customers a means to easily manage transactions, coupons and payments from outside or inside the store and provides retailers with a means to capture valuable information on customer behavior driving future marketing campaign decisions.

mRewards

The mRewards application allows subscribed users to accumulate points which can be used to receive special offers, part of a multi-tender payment or other loyalty driven features a retailer wishes to implement. As with all mRetail products, mRewards can interface with other mRetail applications to bring enhanced functionality to both mobile customers and online customers. mRewards can be interfaced to existing CRM and points-based loyalty programs. When coupled with the mPay product line, loyalty points can be used as a form of payment. mRewards can interface to the mCoupon application to deliver personalized coupons, special offers, customer messages, and other communications with the customer based upon loyalty program status, previous purchase history or other defined business rules

mSocial

mSocial allows retailers to track comments, feedback and other shopping indicators that can help shape product and marketing strategies. mSocial enables retailers to link in-store social network activities through customers mobile devices into their existing CRM software platform.

Through deep, one-touch integration in to a retailers mobile web application, shoppers may experience the following functions of mSocial creating a true in-store shopping “experience”:

Key feature functions:

• Device agnostic – works across all major browsers. May also be launched with in a native application format
• All interaction takes place with in the application
• Integrates direct with mRetail as a standalone module icon via navigation bar
• Retailers immediately have a customized, in-application “social browser”
• Allows customers to easily share content and pictures with friends through all major SM’s
• Identify potential “trending problems” before they go viral
• New advertising vertical enabling retailers to present SM marketing messages through aggregated mobile social feeds

mSocial may be fully integrated into the mRetail product suite and may be offered as a managed service or integrated into existing internal infrastructure