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| Banking Insurance |
Banking In today's competitive business environment, financial institutions are being called upon to respond to greater demands from customers, partners and employees. The mobile channel meets this demand, providing mission-critical, value-adding and secure mobile services as part of the multichannel strategy. Additionally, a multichannel approach that supports a common infrastructure, providing interoperation between banking applications and the mobile channel enables banks to create a customer-centric environment. The Mobile Enterprise Framework (MEF) allows enterprises to mobilize business processes and services and to create mobile strategies and solutions to give them the advantage they need. Cellpoint Mobile’s solutions optimize costs by integrating the mobile channel into existing enterprise infrastructure. We seamlessly integrate data, information and processes for a consistent multichannel experience and greater operational efficiency. And because the MEF reuses existing investments, enterprises can efficiently deliver business processes and services to mobile devices almost instantaneously. Our solutions offer businesses a fast time-to-market and ensure the highest possible level of security, in accordance with existing security systems and policies. The mobile channel presents unique possibilities for meeting and exceeding customer expectations. The integration between the mobile framework and existing core systems supports the implementation of applications for real-time account access that improves the customer experience and optimizes the cost of managing accounts. Among the other advantages of integrating the mobile channel in a multichannel environment is improved communication with employees, partners and customers. Cellpoint Mobile's mail-to-SMS solution is an example of how existing infrastructure can be enhanced and extended into the mobile medium. This allows meetings, appointments or other relevant information to be directly communicated from the desktop to mobile phones. Our mPoint mobile payment system contains a wide range of mobile payment tools and the underlying architecture has been designed to handle emerging technologies, including NFC. Cellpoint Mobile’s solutions can help maximize the value of mobile service interactions, offering flexible and customized services that create a powerful and consistent customer experience.  Top of page |
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| Insurance Insurance companies face a range of challenges when striving to meet their customers’ expectations. Policyholders expect flexible and dynamic access to services and products that fulfill specific needs and interests. This pressure for change requires that insurance providers be innovative and visionary in product development, and that they focus on new technologies that can support the change in business demands. The rapidly changing landscape of business conditions and technological advancements requires an infrastructure platform that is capable of delivering fast and efficient product-to-market processes without compromising security or IT standards. The mobile channel is among the disruptive technologies pushing the market today, and is increasingly becoming the preferred channel for not only the younger segments, but across all demographics. Promising innovative companies the competitive advantage, mobile technology is poised to meet the customers’ expectations for self-services, real-time access and flexibility. Our mPoint mobile payment system allows insurance companies to extend payment options into the mobile channel, resulting in increased sales and cost optimization. Additionally, the availability and flexibility of the mobile medium improves access to emergency assistance, which further improves customer experience and reduces churn. Among the capabilities of the Mobile Enterprise Framework solutions is the implementation and integration of Smart Clients for a wide range of applications. For example, Smart Clients can allow real-time access to relevant insurance information and CRM systems for on-site representatives creating incident documentation. This increase in on-the-spot service strengthens the response quality for incident claims. Cellpoint Mobile supports and assists our insurance industry clients by enabling the technological infrastructure they need to meet customer demand. Our Mobile Enterprise Framework provides the platform for not only extending existing business processes into the mobile channel but also creating new innovative services to enhance customer experience and improve sales, while optimizing cost and managing churn. Top of page |
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