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| Avis Scandinavia Louis Nielsen |
Mobilizing the enterprise: Avis Scandinavia Avis Scandinavia wanted to enhance communication with its customers and increase the quality of service while optimizing cost and reducing churn. Cellpoint Mobile’s solutions address these needs. With the implementation of Cellpoint Mobile solutions, Avis now has the ability to utilize mobile messaging in customer communication. This communication is particularly valuable for travelers, as it allows them real-time access to their car rental information as well as to Avis customer service representatives—all from a mobile phone. For Avis, the solution provides multiple benefits, as it offers an effective means of communication, shows customer appreciation, improves customer service and increases visibility. Avis will use this new tool to integrate a customer satisfaction survey into the communication. From a dedicated WAP site, the customer can provide Avis with immediate feedback about the rental experience. This information will be directly integrated with and analyzed by a CRM system. The detailed statistics will be available to Avis, allowing the company to create individualized offers based on rental preferences. These tools will work to reduce churn and optimize cost for call-center and customer service functions. Cellpoint Mobile provides solid infrastructure solutions and services, ideal for companies looking to significantly improve customer satisfaction and day-to-day operations. This technology enables Avis to reach customers anywhere, at any time, and allows the company to provide better service by tracking their customers’ individual needs.  Top of page |
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| Mobilizing the enterprise: Louis Nielsen With Cellpoint Mobile, Louis Nielsen improves communication with their customers while reducing operational costs. Danish optical chain, Louis Nielsen, has a total of fifty stores in Denmark and is part of the international Specsavers Optical Group, one of the top three optical groups worldwide. Traditionally, Louis Nielsen has used a cost-intensive form of communication with its customers. However, Cellpoint Mobile’s solutions have allowed Louis Nielsen to extend services to its customers’ mobile devices while keeping the ERP system synchronized. In order to meet Louis Nielsen’s goals, Cellpoint Mobile integrated the mobile system with the company’s customer and ERP systems. Additionally, information regarding customer communication is integrated with the company’s support system, enabling customer service to track the mobile dialogue. This way, when customers contact Louis Nielsen, information is accessible to back-office and call center staff. This move to a mobilized communication form represents a substantial savings for the company. The new system is projected to help Louis Nielsen realize a significant ROI per annum. Cellpoint Mobile’s solid infrastructure solutions and services are helping Louis Nielsen improve customer communication while reducing a recurring cost of business. Top of page |
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